Course
Number
課程代號 |
Course
Title 課程名稱 |
| MANA 5336 |
| Strategic Management策略管理【more】 |
Strategic Management策略管理【close】
• Introduction to strategic management策略管理簡介
• Role of chief executive執行長的角色
• Industry analysis企業分析
• Internal analysis and business level competitive
advantage內部分析與
商業競爭優勢
• International expansion for single business firms單一企業組織的國際
性擴張
• Globalization-International trade and culture全球化－國際化的貿易與
文化
• Corporate strategies(Part one) Vertical integration合作策略(一)垂直整
合
• Corporate strategies(part two) Diversification合作策略(二)多樣化
• Strategy, structure and control策略、架構與控制
• Ethics and strategy企業倫理與策略 |
|
| OPMA 5364 |
| Project Management 專案管理【more】 |
Project Management 專案管理【close】
• Projects and Project Goals專案及專案目的
• Projects Managers專案經理人
• Project Teams and Project Conflict and Negotiation專案團隊、專案衝
突與談判
• Starting and Planning a Project啟動、規劃專案
• Project Scheduling專案排程
• Project Controlling專案控管
• Project Risk Management專案風險管理
• Project Wrap-Up專案總結 |
|
| MANA 5340 |
| Human Resource Management 人力資源管理【more】 |
Human Resource Management 人力資源管理【close】
• Understand the practices that comprise human resource
management in modern
-
corporations:現代公司中人力資源管理組成實務
-
HR planning and forecasting人力資源的規劃與預測
-
Job analysis and work design職務分析與工作設計
-
Recruiting and selection徵募與選才
-
Staffing and career systems人員與職涯
-
Training and development訓練與發展
-
Pay and compensation薪資
-
Performance management績效管理
• Gain practical skills including HR forecasting,
job analysis,
interviewing, and
conducting performance evaluations.人力需求預測
、職務分析、面試與實施績效評鑑
• Develop an appreciation for human resources as
a strategic asset.以
策略資產觀點發展對人力的鑑識能力
• Learn concepts and approaches to align HRM systems
with business
strategy.學習整合人力資源管理系統與企業策略的概念與方法
• Develop skills in diagnosing HRM problems and
developing solutions
for organizations.發展診斷人力資源管理問題並尋求解決方案的技能 |
|
| FINA 5330 |
| Corporate Finance 財務管理【more】 |
Corporate Finance 財務管理【close】
• Value價值
• Practical Problems in Capital Budgeting 編列預算的實務問題
• Risk 風險
• Financing Decisions and Market Efficiency財務決策與市場效率
• Payout Policy and Capital Structure支出政策與資本結構
• Options選擇權
• Risk Management風險管理 |
|
| ECON 5313 |
| Managerial Economics 管理經濟【more】 |
Managerial Economics 管理經濟【close】
• Introduction簡介
• Demand and Supply需求與供給
• Elasticity彈性
• Markets and Economic Efficiency市場與經濟效率
• Cost成本
• Monopoly 獨占市場
• Pricing定價
• Review Section課程回顧 |
|
| ACCT 5302 |
| Managerial Accounting 管理會計【more】 |
Managerial Accounting 管理會計【close】
• An overview of recording process, accounting cycles,
and financial
reporting記錄程序、會計循環與財務報告
• Inventory flows and accounting for merchandising
operations存貨流量
與買賣業會計處理
• Introduction to managerial accounting, cost concepts
and behaviour
and cost-volume-profit
analysis管理會計簡介、成本概念與習性、
成本-數量-利潤分析
• Cost allocation issues – Traditional product costing
approach成本分
攤議題－傳統產品成本法
• ABC(Activity-Based Costing) and ABM(Activity-Based
Management)
作業基礎成本與管理制度
• Budgeting, Standard Costing and Cost Variance
Analysis預算、標準
成本法與成本差異分析
• Cost Analysis and Decision Making成本分析與決策
• Cost Analysis and Capital Budgeting成本分析與資本預算
• Target Costing and Target Pricing目標成本與目標定價 |
|
| OPMA 5361 |
| Operations Management 營運管理【more】 |
Operations Management 營運管理【close】
• Introduction to Operations營運管理簡介
• Forecasting預測
• Long Range Forecasting長程預測
• Operations Technology營運科技
• Facility Location廠址
• Strategic Allocation of Services服務的策略配置
• Supply Chain供應鏈
• Production Planning生產計畫
• Inventory Management存貨管理
• Resource Requirements Planning資源需求規劃
• Scheduling Production生產排程
• Just In Time剛好及時化系統
• Project Management專案管理
• Quality Control品質管控
• Productivity and Learning Curves生產力與學習曲線 |
|
| INSY 5375 |
| Management of Information Systems資訊系統管理【more】 |
Management of Information Systems資訊系統管理【close】
• Introduction to modern information systems現代資訊系統簡介
• Data and information management資料與資訊管理
• Organizational impacts of information systems資訊系統的組織影響
• IS planning and strategy資訊系統規劃與策鋝
• Decision support systems決策支援系統
• Introduction to Executive Information Systems(EIS)高階主管支援系統
• Developing executive information systems with
the balanced
scorecard methods利用平衡計分卡的方式發展高階主管支援系統
• EIS development project workshop高階主管支援系統研討專題
• Information systems implementation and change
management資訊系
統建置與變革管理
• Managing knowledge管理知識
• Date warehouse and data mining資料倉儲與探勘
• Electronic business電子化企業
• Customer relationship management(CRM): concept
and
implementation顧客關係管理：概念與實務
• Managing the IS function: Leadership and Governance管理資訊系統功
能：領導與管理
• Disaster Recovery資訊系統災難復原規劃
• Issues in IS Management: Outsourcing and other
Current
Developments其他議題：委外與目前發展情形 |
|
| MARK 5331 |
| International Marketing－Marketing Strategy國際行銷學－行銷策略【more】 |
International Marketing－Marketing Strategy國際行銷學－行銷策略【close】
• Defining Marketing for the 21st Century何謂二十一世紀行銷
• Adapting Marketing to the New Economy新經濟行銷
• Building Customer Satisfaction建立顧客滿意
• Strategic Planning策略規劃
• Analyzing Consumer Behaviour消費者行為分析
• Analyzing Business-to-Business Markets企業對企業(B2B)市場分析
• Dealing with the Competition競爭者
• Market Segmentation市場區隔
• Selecting Target Markets and Positioning選擇目標市場與定位
• Products and Brands產品與品牌
• Developing New Product Offerings發展新的產品貢獻
• Services Marketing服務行銷
• Integrated Marketing Communications整合行銷傳播
• Advertising, Sales Promotion, Public Relations
and Direct Marketing
廣告、促銷、公關與直效行銷
• Value Networks and Marketing Channels價值網絡與市場通路
• Pricing Strategies and Programs定價策略
• Managing the Sales Force行銷部門管理 |
|
| INSY 5340 |
E - Commerce電子商務【close】
• Overview of Electronic Commerce電子商務簡介
• E-Marketplace電子商務交易市集
• Retailing in Electronic Commerce零售業的電子商務
• Consumer Behaviour消費者行為
• B2B Commerce企業對企業電子商務
• B2B Exchange企業對企業交易
• Supply Chain供應鏈
• Security安全
• Order Fulfillment, CRM and other applications訂單履行、顧客關係管
理及其他應用 |
|
| MANA 5331 |
| Management of International Operations 國際營運管理【more】 |
Management of International Operations
國際營運管理【close】
• Introduction簡介
• The International Macro Environment國際環境
• National Competitive Advantage國際競爭優勢
• International Business Strategies國際企業策略
• Global Knowledge Management全球知識管理
• Entry Strategies進入策鋝
• Joint Ventures and Strategic Alliances策略聯盟 |
|
| MANA 5320 |
Leadership領導學【close】
• Overview of course課程綜觀
• Personality, Perception and Attribution人格特質、知覺與歸因
• Attitudes, Values and Ethics態度、價值觀與倫理觀
• Motivation激動
• Groups and Teams團體與團隊
• Decision Making決策
• Leadership領導
• Organizational Design組織設計
• Communication溝通
• Culture文化
• Power and Politics權力與政治
• Managing Conflict衝突管理
• Goal Setting目標設定
• Change Management變革管理 |
|
UTA resume the flexibility to modify the above schedule if any
situation requires so.
